ACUVUE

Johnson and Johnson’s brand ACUVUE Contact Lenses was looking for a way to engage with the teen demographic during the summer season. As part of the Simon Malls “D Tour Live”, Flashpoint developed a custom fabricated video confessional booth that was utilized to help consumers tell the story of how contact lenses helped change their lives. After each day of activation these stories where uploaded to a web portal so that their experiences could be shared with their friends and family. The booth traveled across the country making it to over 20 different Simon Malls where it was seen by over 250,000 people. Along with the custom video booth, Flashpoint also created a custom photo booth so that the teens could take home pictures to their friends and family.

Services

Activations 90%
Brand Development 80%
Graphic Design 70%
Lead Generation 90%
Photography 70%
Popup Store 100%
Presentation Development 90%
Production 100%
Set Design 80%
Video Production 70%
Web Development 90%