Brand Development

ACUVUE

Johnson and Johnson’s brand ACUVUE Contact Lenses was looking for a way to engage with the teen demographic during the summer season. As part of the Simon Malls “D Tour Live”, Flashpoint developed a custom fabricated video confessional booth that was utilized to help consumers tell the story of how contact lenses helped change their lives. After each day of activation these stories where uploaded to a web portal so that their experiences could be shared with their friends and family. The booth traveled across the country making it to over 20 different Simon Malls where it was seen by over 250,000 people. Along with the custom video booth, Flashpoint also created a custom photo booth so that the teens could take home pictures to their friends and family. Services Activations 90%Brand Development 80%Graphic Design 70%Lead Generation 90%Photography 70%Popup Store 100%Presentation Development 90%Production 100%Set Design 80%Video Production 70%Web Development 90%

Delta Air Lines – Velvet Rope Tour

When Delta filed for bankruptcy and was forced to lay off significant portions of their organization, they turned to Flashpoint to help stage a series of event and transform their culture. Flashpoint worked tirelessly under intense timelines and aggressive budget requirements to locate a suitable location and assist in building a program that would see them through these dark hours.  By working directly with Delta’s top management we created a 2 day program that over 50,000 Delta Employees would take part in over an 18 month period.  By connecting Delta’s front line employees directly with their senior management team Delta was able to help revitalize its work force and embrace a true cultural transformation.  Services Brand Development 90%Cultural Transformation 100%Graphic Design 80%Photography 90%Presentation Development 100%Production 100%Set Design 90%Speech Writing 80%Video Production 70%

Trafik Trade Show

Flashpoint was engaged to be the “General Contractor” to oversee and manage an entire trade show for the High end fashion industry held in Miami FL. The Semi Annual trade show called Trafik Trade Show played  host to 300 of the top club couture brands in the world including: Ted Baker of London, Steve Madden, Christian Audigier, and Ed Hardy to name a few. Flashpoint was selected to oversee the entire event from Venue selection and negotiations to designing and fabrication of over 300+ custom tradeshow booths that where installed by a team of 50 people working 2 shifts for a week straight. Along with the trade show management aspects of the event Flashpoint also helped to produce key parties surrounding the main event including a special VIP party at the Versace Mansion. Services Production 100%Activations 80%Brand Development 70%Graphic Design 80%Photography 70%Popup Store 90%Trade Show 100%Video Production 70%

Hendon Rocks

As part of the annual ICSC Conference, Hendon Properties hired Flashpoint to take over the famous “Hendon Rocks” annual event. This year it was held at the Palm’s Hotel and Casino with an audience of over 7,000 attendees. Flashpoint took over almost the entire property for three days. By leveraging the entire Hotel and Casino, Flashpoint was able to create experiences in all of the Palm’s legendary properties including, The Hugh Hefner Suite, Rain Nightclub, the entire outdoor Pool area, and even their major concert hall venue “The Pearl”. Flashpoint constructed every aspect of the event including all media, production, entertainment, print, and web development. Services Activations 90%Brand Development 80%Digital Marketing 70%Graphic Design 80%Photography 90%Presentation Development 90%Production 100%Set Design 100%Trade Show 70%Video Production 80%Web Development 70%

Hendon Properties – Tradeshow Booth

Hendon Properties is one of the most well know Commercial Real Estate Development Companies in the United States. Each year Hendon Properties has a booth at the ICSC Convention in Las Vegas. This year they wanted to step up their game and create something that is more conducive to their brand. Flashpoint was brought in to create every aspect of the project. Services Production 100%Activations 70%Brand Development 80%Set Design 100%Graphic Design 70%Lead Generation 90%Photography 80%Trade Show 100%Video Production 70%Web Development 80%

Real Live Sports

Flashpoint was brought in to help consult with marketing, branding, and strategic planning. We designed and fabricated custom presentations and trade show booths that enabled their products to get to market.  Services Activations 80%Brand Development 90%Popup Store 100%Graphic Design 90%Lead Generation 80%Photography 70%Production 100%Set Design 90%Trade Show 90%Video Production 80%

Delta Air Lines – Brand Reveal

As Delta Emerged from Bankruptcy Flashpoint was hired to help create a once in a life time experience to help launch the new brand for Delta Air Lines worldwide. By thinking outside of the box Flashpoint decided to launch a brand like it had never been done before. With the help of our custom fabrication team Flashpoint was able to unleash the Delta brand on a MAJOR scale. Flashpoint’s designers created the world’s largest Kabuki drop and hid and entire 747 behind a curtain that could only be released by Delta’s CEO Gerald Grinstein. Services Activations 80%Brand Development 100%Graphic Design 80%Photography 70%Presentation Development 90%Production 100%Set Design 9%Video Production 80%

Delta Air Lines – Block Party

As Delta emerged from Bankruptcy, they wanted to have a party for their employees and they turned to Flashpoint to help them create an experience that they would not forget!  Flashpoint turned Delta Air Line’s legendary campus in Atlanta Georgia into a massive festival that played host to 10,000 of Delta’s employees and their families.  The event included carnival games, a special fly over of the new Delta Branded Plane, performances by musical recording artist and an American Idol finalist, custom promotional vehicles, unique food vendors and a special presentation by Delta’s senior leadership team. Services Activations 90%Brand Development 70%Cultural Transformation 90%Graphic Design 70%Photography 80%Production 100%Set Design 90%Video Production 70%

AMBI

J&J’s brand AMBI cosmetics hired Flashpoint to create a touring activation that was seen by over 1MM people across the country. We developed a promotional booth that traveled to key events through out the country and created an experience for consumers to interact with and try AMBI’s cosmetic products. Services Activations 100%Graphic Design 80%Brand Development 90%Photography 70%Popup Store 100%Presentation Development 80%Production 100%Set Design 90%Video Production 70%Trade Show 90%