Activations

Delta Air Lines – Block Party

As Delta emerged from Bankruptcy, they wanted to have a party for their employees and they turned to Flashpoint to help them create an experience that they would not forget!  Flashpoint turned Delta Air Line’s legendary campus in Atlanta Georgia into a massive festival that played host to 10,000 of Delta’s employees and their families.  The event included carnival games, a special fly over of the new Delta Branded Plane, performances by musical recording artist and an American Idol finalist, custom promotional vehicles, unique food vendors and a special presentation by Delta’s senior leadership team. Services Activations 90%Brand Development 70%Cultural Transformation 90%Graphic Design 70%Photography 80%Production 100%Set Design 90%Video Production 70%

AMBI

J&J’s brand AMBI cosmetics hired Flashpoint to create a touring activation that was seen by over 1MM people across the country. We developed a promotional booth that traveled to key events through out the country and created an experience for consumers to interact with and try AMBI’s cosmetic products. Services Activations 100%Graphic Design 80%Brand Development 90%Photography 70%Popup Store 100%Presentation Development 80%Production 100%Set Design 90%Video Production 70%Trade Show 90%

ACUVUE

Johnson and Johnson’s brand ACUVUE Contact Lenses was looking for a way to engage with the teen demographic during the summer season. As part of the Simon Malls “D Tour Live”, Flashpoint developed a custom fabricated video confessional booth that was utilized to help consumers tell the story of how contact lenses helped change their lives. After each day of activation these stories where uploaded to a web portal so that their experiences could be shared with their friends and family. The booth traveled across the country making it to over 20 different Simon Malls where it was seen by over 250,000 people. Along with the custom video booth, Flashpoint also created a custom photo booth so that the teens could take home pictures to their friends and family. Services Activations 90%Brand Development 80%Graphic Design 70%Lead Generation 90%Photography 70%Popup Store 100%Presentation Development 90%Production 100%Set Design 80%Video Production 70%Web Development 90%

Trafik Trade Show

Flashpoint was engaged to be the “General Contractor” to oversee and manage an entire trade show for the High end fashion industry held in Miami FL. The Semi Annual trade show called Trafik Trade Show played  host to 300 of the top club couture brands in the world including: Ted Baker of London, Steve Madden, Christian Audigier, and Ed Hardy to name a few. Flashpoint was selected to oversee the entire event from Venue selection and negotiations to designing and fabrication of over 300+ custom tradeshow booths that where installed by a team of 50 people working 2 shifts for a week straight. Along with the trade show management aspects of the event Flashpoint also helped to produce key parties surrounding the main event including a special VIP party at the Versace Mansion. Services Production 100%Activations 80%Brand Development 70%Graphic Design 80%Photography 70%Popup Store 90%Trade Show 100%Video Production 70%

Sundance Film Festival

Flashpoint produced a popup store for the famed charity World Peace 1 at the 2008 Sundance Film Festival. The popup Store included a celebrity photo studio hosted by Retna and played host to numerous premier parties for various films including the Sundance hits: Assassination of a High School President staring Mischa Barton and Bruce Willis as well as Ray Romano and Winona Ryders’s hit The Last Word. The store was located directly on Main Street overlooking the legendary Harry O’s where Flashpoint managed a charity concert that included Atlanta Band Soul Stash and Velvet Revolver. Services Production 100%Activation 90%Graphic Design 80%Lead Generation 70%Set Design 80%Photography 70%Popup Store 100%Video Production 70%

Hendon Rocks

As part of the annual ICSC Conference, Hendon Properties hired Flashpoint to take over the famous “Hendon Rocks” annual event. This year it was held at the Palm’s Hotel and Casino with an audience of over 7,000 attendees. Flashpoint took over almost the entire property for three days. By leveraging the entire Hotel and Casino, Flashpoint was able to create experiences in all of the Palm’s legendary properties including, The Hugh Hefner Suite, Rain Nightclub, the entire outdoor Pool area, and even their major concert hall venue “The Pearl”. Flashpoint constructed every aspect of the event including all media, production, entertainment, print, and web development. Services Activations 90%Brand Development 80%Digital Marketing 70%Graphic Design 80%Photography 90%Presentation Development 90%Production 100%Set Design 100%Trade Show 70%Video Production 80%Web Development 70%