There is nothing more valuable to a marketing effort than a marketing plan; without a plan, most companies and marketers experience lackluster results and often utter failure. Companies without comprehensive marketing plans often experience Marketing Myopia (short sightedness), referring to an organization’s natural tendency to market their products based on a very narrow and often internally focused point of view.

At Flashpoint we develop a Marketing Plan with you that not only spells out every detail of your marketing efforts, it guides the execution in the right places at the right times, and in turn leads to a return on your marketing investment, the whole reason for marketing.