Inbound marketing is no longer just having an inside sales team, it’s the process of creating and distributing content about a company and its sector through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to increase customer-brand interaction.
Cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered “outbound marketing” and are increasingly becoming both expensive and outdated. Inbound marketing varies greatly by grabbing customers’ attention by interacting with them by providing interesting and/or entertaining content in the forms of media they use every day (Facebook, Twitter, etc.) and entices them to the company’s website.
Inbound marketing campaigns “earn their way in” (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they “buy, beg, or bug their way in” (via paid advertisements, issuing press releases, or paying commissioned sales people, respectively).
By utilizing complex inbound marketing practices companies can target potential customers with various levels of product and/or brand awareness. Flashpoint creates a tactical sales funnel to attract customers from semantically related market segments, who have no product awareness or intention to purchase. As the customers progress through a structured informational funnel, over time their brand awareness increases thus leading to developed product interest over time. This increased product interest invariably converts into happy customers and company revenue. By creating a strong content marketing campaign and incorporating it with state-of-the-art analytics Flashpoint is able to track the sales funnel in real time.
Since 2006 content marketing has been the most effective marketing method for doing business online instead of the old outbound marketing methods of buying ads and buying email lists. Flashpoint’s inbound marketing focuses on creating quality content that pulls people towards a company and product aligning the content published with customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
Inbound marketing allows companies to share content with the world by creating specifically designed content to appeal to your dream customers across various age groups, SES and geographic areas and drive their interest to your business.